City of grover beach, CA - west grand avenue master plan

In January 2010, the City of Grover Beach hired Lisa Wise Consulting, Inc., along with Opticos Design, Inc., and Omni-Means Engineering to develop the West Grand Avenue Master Plan. The Master Plan implements the goals set forth in the City’s 2004 Visioning Project, 2010 General Plan Update, and Economic Development Strategy. 

West Grand Avenue is the City’s commercial center and a major thoroughfare linking visitors and residents of the Five-Cities area to the beach. The Master Plan focuses on flexible, high-quality guidelines for architecture and public streetscape enhancements  in three distinct districts along the corridor to create vibrant activity centers that serve both tourists and local residents. Guidelines and recommendations in the Master Plan are based on previous planning work completed by the City, as well as feedback from a community workshop conducted in June 2010 and extensive one-on-one interviews with citizens, appointed and elected officials, and business and property owners.

The Master Plan is a tool for revitalizing West Grand Avenue. The concepts and recommendations outlined in the Master Plan provide guidance for development and streetscapes that, over time, can transform the corridor into a more vibrant, economically viable, and pedestrian-friendly corridor.

The West Grand Avenue Master Plan received the 2011 Outstanding Planning Award for best practices from the Chalifornia Central Coast Chapter of the American Planning Association.

In addition to the West Grand Avenue Master Plan, LWC has completed the following projects in the City of Grover Beach:

Zoning Code Update
2007-2014 Housing Element